Core decisions to set in your program
When setting up your card, define:
- how many stamps are needed for a reward
- maximum stamps allowed per visit
- maximum stamps allowed per day
- when limits reset
- whether unfinished cards expire
These settings control both fairness and customer motivation.
How to set limits without hurting experience
A safe starting point:
- set a per-visit limit first
- add a daily limit only if needed
- avoid tight limits that frustrate genuine customers
You can tighten rules later once you see real behavior.
Choosing your reset style
You have two common approaches:
- Daily reset: easier for staff to explain
- Rolling window: stronger protection in edge cases
Pick one approach and train your team on how to explain it clearly.
Choosing your expiry style
- No expiry: best for simple launch
- Fixed expiry: useful for time-bound campaigns
- Activity-based expiry: encourages regular return visits
If you enable expiry, communicate it in plain language on your reward terms.
Recommended rollout order
- launch with simple rules
- monitor customer behavior and edge cases
- tighten limits or add expiry only when data supports it