What a wallet pass is
A customer can add your loyalty card to Apple Wallet or Google Wallet, so it sits alongside their boarding passes and bank cards rather than behind a browser tab.
For regulars, it is the difference between remembering to open StampClub and having the card already in their hand.
Turning it on
There is nothing to turn on. Wallet passes are configured once for the whole platform, not per business. If the Add to Wallet button appears for your customers, it is available.
The Apple button shows on Apple devices. The Google button shows everywhere, since a Google pass can be saved from any browser.
What is on the pass
The pass is built from your live card, so it always reflects the current state:
- your business name and logo
- your card's colours
- current stamps and how many are needed
- the reward they are working towards
- any rewards they have ready to use
- your address and phone number
- the card's QR code, so your staff can scan it straight from the pass
Keeping it up to date
The pass updates itself. When a stamp is approved or a reward is issued, the customer's pass reflects it without them doing anything.
On Apple devices, a customer who has your pass can also get a lock-screen message when you send a campaign on the wallet channel.
Wallet messages
The wallet channel on a campaign updates the message shown on the pass. It is trimmed to 180 characters, so write the short version.
Only customers who added a pass are reached, which is usually your most engaged group. Use it for something genuinely worth their attention rather than for every offer.
Encouraging customers to add it
The best moment is right after their first reward, when the card has just proved its worth. A line at the counter is usually enough: "you can add that to your phone wallet if you want it handy."